The Importance of Culture in Startups

Culture at a startup is always tricky, but there’s one common mistake founders should avoid at all costs. It’s the desire to make everyone happy all the time. Patrick says this leads to a “culture of accommodation” which ultimately ends up not working for anyone. Hear Patrick’s journey as a founder to define the culture at ProfitWell, and how you can do the same at your startup.

Episode Highlights

• [00:03 - 01:31] Episode intro: Patrick Campbell
• [01:59 - 04:04] What is the role and importance of company culture in today's market environment?
• [06:39 - 10:26] The culture of ProfitWell and the journey to get there
• [12:15 - 16:26] The most charitable interpretation
• [17:23 - 20:08] ProfitWell values and four principles
• [20:21 - 23:16] Speaking their mind, being human in the most charitable way
• [21:11 - 23:16] Values and principles must have trade-offs
• [23:16 - 25:41] Here's how we operate, transparency in hiring
• [25:46 - 32:10] Advice for making culture something more than theoretical, a real experience

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