4min chapter

Acquired cover image

Season 5, Episode 5: Atari (with Nolan Bushnell)

Acquired

CHAPTER

How Did You Capitalize Your Company?

In the coin-op business in 1975, we had an 80% market share. We were turning inventory 28 times a year. That's like Amazon levels. So you go to millions of dollars a year on no capital. No capital hadn't really been invented yet. But I read the sentiment around the time sort of associated coin drop with mafia activity. And gambling. Like people didn't want to be involved in investing in this sort of mob controlled or mob perception in history.

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