
Is the Wedding Dress Dead?
The Waves: Gender, Relationships, Feminism
Evolution and Diversity in the Wedding Dress Industry
This chapter explores the changing trends and styles in the wedding dress industry, including the rise of non-traditional options and the diverse styling preferences of brides. It discusses the challenges faced by traditional bridal stores in the face of online shopping and custom dress boutiques. Despite the changes, the chapter concludes that the tradition of wearing a wedding dress will never die.
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