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7min chapter
How can AI support designers?
Thoughtworks Technology Podcast
The Role of Synthetic Users in Design
This chapter explores the use of synthetic users and proto-personas in the design process, stressing the importance of engaging with real users for authentic insights. It highlights the limitations of synthetic simulations and advocates for a universal design approach that accommodates diverse user needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode