The Role of Synthetic Users in Design

Artificial intelligence has been presented as a technology with the potential to transform many different fields and professions. One of the most notable is design — but if we want to design in a way that's truly human-centric and inclusive, to what extent can artificial intelligence really help us do better work?

In this episode of the Technology Podcast, hosts Rebecca Parsons and Lilly Ryan speak to Thoughtworks design leaders Kate Linton and Esther Tham to get their perspective on how AI might be able to support designers. They discuss what AI tools could help the design process, how these tools could fit neatly into current practices and what the emergence of this technology could mean for design practices more broadly.