The first way to do this is to be clear. The best companies in y se or around the world, grow organically. They grow word of mouth. It's a tax i believe companies pay because they did not make something remarkable. Now, before anyone can remember at the dinner table what you do, they have to understand. This will sound familiar if you're familiar with an essay i wrote on how to design a better pitch tech. I'm going to focus on basically saying that the way i talk about designing a pitch deck actually works for ideas and lots of other things. And so the way i make things easy to understand on a pitch deck or a slide is to make it leg