SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
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Building Brands Beyond Names
This chapter explores the evolution of branding, focusing on the importance of creating scalable companies distinct from individual identities, particularly in the influencer sphere. It emphasizes strategic book promotion through grassroots marketing and genuine recommendations, rather than mass advertising, to foster sustainable success. The speakers highlight self-publishing, audience engagement, and utilizing feedback to enhance the writing process and create shareable content that resonates with business professionals.
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