18min chapter

Deux U cover image

Taylor Swift in Brazil, Cassie/Diddy + Brad Pitt & Angelina Jolie w/ Crisis Management PR Expert, Molly McPherson

Deux U

CHAPTER

Analyzing the PR Crisis at Taylor Swift's Concert in Brazil

The chapter discusses the tragic death of a fan at a Taylor Swift concert in Brazil, exploring different opinions on responsibility and how Taylor should handle the situation. They analyze Taylor's response on social media and strategic moves made to control the narrative and protect her reputation. The impact of the crisis on Taylor's other commitments, such as appearing at an NFL game, is also discussed.

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