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The Gin & Tonic Is a Dead End

VinePair Podcast

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Exploring the Decline of the Gin and Tonic Trend

The chapter delves into the reasons behind the lack of popularity of the gin and tonic trend in the US, contrasting it with its success in Europe. It discusses factors such as the quality of tonic water, cultural preferences, and consumer perception. The conversation expands to compare the appeal of tonic water with different generations and the evolving cocktail culture.

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