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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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Dopamine and Oxytocin - What's the Best Predictor?

Dopamine and oxytocin are used for all sorts of things. We can do it now with wearables like an Apple watch or fitness sensor. There's a ton of science behind this, I'll publish you guys and just go to Google Scholar and download it. If your brain is turned on by this, you go, holy crap, this movie trailer is awesome. Then there's a relationship, a positive relationship between sales in the overall aggregate world which is so cool.

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