Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing
This is Product Marketing
00:00
Navigating the Complexities of Brand and Product Marketing Alignment
This chapter explores the intricate relationship between brand and product marketing, addressing common misconceptions that complicate alignment efforts. It highlights the need to view branding as a systematic toolset, rather than a personal expression, to avoid emotional turmoil and political tensions in B2B tech organizations.
Play episode from 15:59
Transcript
