Is It Easier to Build a Back End Product?

The way media companies often work is you have three ways to monetize. Within that framework agencies are the back end. So, I don't see any problem with building out back end products that have a different brand from whatever the free publication is or the reverse like if you started with the back end the agency and you want to spin up new front end sources of traffic. There's two things that you said which I'm glad that you recognize this model, the media model. And you have a real opportunity to do that in the SaaS world for behavioral health care.