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15min chapter
How to charge THOUSANDS for SEO consulting | Eli Schwartz (Product-Led SEO)
Ahrefs Podcast
Evolution of SEO Tactics and Google Updates
The chapter delves into the changing landscape of SEO tactics, focusing on the shift from backlinks to authority signals in ranking pages. It discusses the impact of AI in assessing content authority, challenges in link building for different website types, and the evolving nature of search algorithms. The speaker emphasizes the importance of creating high-quality, unique content, obtaining inbound links from reputable sites, and adapting to Google's algorithmic approach driven by user intent.
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