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The Yu-kai Octalysis Framework Impacts 1.5B Users

App Marketing by App Masters

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Gamification and the Octalysis Framework

This chapter explores the Octalysis Framework, developed from the speaker's passion for gaming, aimed at enhancing real-life experiences through game-like elements. It emphasizes the importance of understanding human motivation via eight core drives and provides a structured approach for applying these concepts to personal growth and societal issues. The conversation also contrasts intrinsic and extrinsic motivators, highlighting their roles in engaging users effectively in various contexts.

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