This chapter examines the transformation of olive oil from a gourmet ingredient to a kitchen staple, highlighting its significant impact on the global market. It also discusses innovative packaging ideas, marketing strategies, and the changes in consumer behavior that have shaped the olive oil industry over the years.
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Natalie Tran, Co-Founder of I am a voter, discusses creating a cultural shift around voting and civic engagement. Ramesh Srinivasan, Senior Partner at McKinsey & Company and Co-Dean of the CEO leadership program The Bower Forum, talks about his book The Journey of Leadership: How CEOs Learn to Lead from the Inside Out. Bloomberg Businessweek Senior Reporter Amanda Mull shares the details of her Businessweek Magazine story Putting Olive Oil in a Squeeze Bottle Was a $60 Million Idea.
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