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How a Microbiome Company Runs a 7-Figure Ambassador Program

Shopify Masters

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The Most Valuable Customer Segment

The most valuable customers have a high r, high recency, high f, high frequency and high m. People that haven't bought recently, they don't buy frequently, and they don't spend a lot. Those are your worst customers bu ironically, those are your biggest pilot customers. And it's its ben just ee opening and danchanging for business.

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