#376 - Kevin Lavelle - Building Mizzen+Main, Influencer Partnerships, His New Startup Harbor
The Fort
Navigating Inventory and Athlete Endorsements
This chapter explores the complexities of inventory management in the retail clothing industry, recounting the speaker's journey from reluctance to a strategic approach. It also highlights the pivotal role of athlete endorsements and partnerships, illustrating how key collaborations, particularly during significant events like the Super Bowl, propelled brand recognition and sales. Additionally, it emphasizes the creative marketing strategies and efforts that led to engaging campaigns, showcasing the importance of timing and relationships in business growth.
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