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How To Make $700 Million Selling Sparkling Water?
Marketing Against The Grain
What You Can Learn From Liquid Death
Sell Your Soul has a country club and the country club is called Sell Your Soul. Like again, this is a really great example of someone who truly understands their customer. And it underscores something we've continued to talk about on the show that society right now is star for identity. They just want to be associated, have an identity at any brand or product they support.
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