Is Your Customer Retention Really Good?

I think what's interesting about retention is it's always like our retention is great. Our retention is awful and it's never sliced and diced into different cohorts. I think the first thing is an audit, right? Like looking at repeat purchase rate by cohort, churn rate, splitting it by customers that have ordered, you know, two times, three times, four times to get a better understanding. And then on the qualitative side, like looking at NPS scores, like is there something dramatic that we've seen over the last two, three, four months? It's obviously different if your retention was awesome and then it went off a cliff versus your retention is never great and you're just