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The Importance of Risk-Based Data Management
I think everyone has finally understood how important this data is. I could see also the or BQM processes where you had to start with a rat and you had more focus on risk and issues, made that cross functional. So I think that really brought us to the table, but I could argue that as an industry we embraced or B QM and then didn't do it yet for data management. And I don't know why. You know, I think it's something that we need to do.