Disinformation Is the Single Biggest Threat to Our Society

You stress the need for communications, for narrative, in this book. You know one of the things that has frs ated efforts to contain this virus has been resistance to these vaccines. And it leads to something tha you've been talking about. Ah, i think that when we think about disinformation, the danger is it's not new. I mean, there's been disinformation for as long as there's been information. The difference now is we can distribute it with almost no cost. It's almost zero to pass information out. And because we've got very good at passing information that shapes thinking in quantity and in the deftness, disinformation can be remarkably effective. We're all vulnerable to