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Audrey Saccone: Launch Manager Do's and Don'ts

The Rainmaker Podcast

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The Importance of a Launch Manager

A launch while it may be very core to the success of a business, I wouldn't consider that a regular everyday activity. A Raymaker is somebody who's on in house on the team all the time, Monday through Friday, 365 days of the year and their job is to lead the marketing team to success. And sometimes I even see my Raymakers will bring in a launch manager if the launch is so ginormous that they need like a co-pilot.

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