The Importance of Understanding People

Non-obvious thinking is an essential skill for marketers who want to innovate and stay ahead in their respective industries. By being open to new ideas, recognizing patterns between seemingly unrelated things, and fostering a curiosity-driven mindset, marketers can unlock significant opportunities that others may overlook. Non-obvious thinking enables individuals to explore new territories and challenge conventional wisdom, leading to breakthroughs in marketing strategies and business growth. 

During the conversation, Rohit Bhargava discusses this crucial aspect of thinking and its relevance in today's rapidly changing world. He shares his journey of developing the non-obvious platform through his books and thinking, emphasizing the importance of intersection thinking and breaking away from media bias. By adopting non-obvious thinking, marketers can effectively navigate the ever-changing landscape and consistently deliver exceptional value to their audiences. In this episode:

• Tap into the significance of non-obvious thinking for exceptional marketing and business approaches.
• Discover the magic of storytelling as a powerful method for resonating with and engaging audiences.
• Develop a savvy mindset to detect non-obvious trends within data to stay ahead of the game.
• Embrace the indispensable roles curiosity and observation play in cultivating trailblazing ideas.
• Transform your perspectives to see a brighter and more promising outlook on the future.

• 00:00:00 - Introduction, Melina welcomes Rohit Bhargava: a bestselling author and speaker on trends, innovation, and marketing. Rohit talks about his background and expertise in non-obvious thinking and behavioral economics.
• 00:06:30 - Non-Obvious Thinking, Rohit talks about his platform, Non-Obvious, which emphasizes the importance of being a non-obvious thinker and finding ideas in unusual places. Melina talks about combinatorial thinking, and Rohit shares his framework for intersectional thinking, which involves seeing connections between seemingly unrelated things.
• 00:09:00 - Importance of Diverse Perspectives, Rohit emphasizes the importance of exposing oneself to diverse perspectives and media to avoid being manipulated or outraged. He notes that this approach can also lead to creativity and innovation.
• 00:14:45 - Non-Obvious Examples, Rohit shares the example of Starbucks and how Howard Schultz's visit to Milan led him to discover the importance of coffee shops as community spaces. (An idea he would have missed if he had been looking down at a phone.) He also talks about the importance of non-obvious thinking in marketing and advertising to creatively solve problems and understand people's behavior.
• 00:20:25 - The Future Normal, Rohit discusses his latest book, The Future Normal, which offers insights into what the future may hold. He emphasizes the importance of being adaptable and open-minded in a rapidly changing world.
• 00:15:03 - Importance of Being Observant, Rohit Bhargava shares the story of how Howard Schultz's observant nature led to the creation of Starbucks. He emphasizes the importance of being observant and paying attention to the things around us instead of being distracted by technology.
• 00:17:01 - The Five Habits of Non-Obvious Thinkers, Bhargava talks about the five habits of non-obvious thinkers, which include being observant, curious, thoughtful, fickle, and saying things elegantly. He explains that these habits can be learned and practiced to improve communication skills.
• 00:21:24 - The Importance of Understanding People, Bhargava emphasizes that people who understand people will always win, even in the age of technology. He explains that emotions play a big role in decision-making and that understanding how to connect with people is crucial in many fields, including marketing, advertising, and leadership.
• 00:25:32 - The Power of Storytelling, Bhargava discusses the importance of storytelling in communicating ideas and engaging with people. He shares the story of Dick Fosbury, the Olympic athlete who revolutionized the high jump with his unconventional technique (now known as the Fosbury Flop), and explains how stories can help people understand complex concepts in a relatable way.
• 00:28:27 - Using Analogies in Storytelling, Bhargava suggests that storytelling doesn't always have to be long and drawn out, but can also be as simple as using an analogy.
• 00:30:00 - The Importance of Storytelling in Presentations, Rohit emphasizes the importance of storytelling in presentations and how it can take the audience on a journey. He also stresses the need to read the room and adjust the storytelling approach accordingly.
• 00:31:07 - Storyboarding for Presentations, Bhargava talks about storyboarding, a process of outlining the flow of the presentation, which he compares to scene planning in screenwriting. He suggests watching master storytellers or reading books on screenwriting to learn the techniques used in creating engaging stories.
• 00:34:19 - Becoming a Great Presenter, Bhargava shares his journey of becoming a great presenter, emphasizing that natural talent is not the only factor in achieving this goal. He recommends finding what you are good at and honing your skills, investing time and effort into learning new ones, and practicing.
• 00:35:44 - Tips for Writing a Book, Bhargava suggests being honest with oneself about their relationship with writing and finding joy in it. He stresses that there is no one right way to write a book, and one should choose a method that works for them. Bhargava also talks about the different experiences he's had in writing his nine books.
• 00:39:00 - The Future Normal, Bhargava's latest book, "Future Normal," showcases trends that will shape the future, spanning topics such as space tourism, virtual relationships, weather control, and artificial intelligence.
• 00:44:39 - Conclusion Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn.

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Get the Books Mentioned on (or related to) this Episode:

• The Future Normal, by Rohit Bhargava and Henry Coutinho-Mason
• Personality Not Included, by Rohit Bhargava
• Evolutionary Ideas, by Sam Tatam
• Alchemy, by Rory Sutherland
• What Your Customer Wants and Can’t Tell You, by Melina Palmer

Connect with Rohit: 

• Rohit on Twitter
• Non-Obvious Nation on LinkedIn
• Get the Non-Obvious Newsletter

Top Recommended Next Episode: Evolutionary Ideas, with Sam Tatam (ep 204)

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• Behavioral Storytelling, with David Paull (ep 289)
• What Your Customer Wants and Can’t Tell You (ep 147)
• Starbucks: Behavioral Economics Analysis (ep 278)
• Design for Decisions, with Sam Evans (ep 291)

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