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How to Scale Your E-Commerce to 50 Million?
The average tax we'll pay in America will be saying six versus the average tax in the UK will be 20. So there's strategy in geography, the strategy in having a core team which supports multiple brands. Do you position brands like crafted into places like Amazon as well? No. Nowhere online, which should do that, which should be a threat to us. The only ones that we'd consider are like self-regiers or a Reese or someone like that - they have their own customers and audience.