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Eric Balchunas on ETF Industry Innovations, Risk-Taking Trends, and Investor Psychology Dynamics

Lead-Lag Live

CHAPTER

Innovative Marketing Strategies and the Future of ETFs

This chapter explores effective marketing strategies for fund issuers aiming at niche audiences, particularly through high-profile platforms like CNBC and Bloomberg. It also considers innovative outreach methods to younger demographics and discusses the evolving landscape of ETFs, including recent trends in cryptocurrency investments.

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