Lead-Lag Live cover image

Eric Balchunas on ETF Industry Innovations, Risk-Taking Trends, and Investor Psychology Dynamics

Lead-Lag Live

00:00

Innovative Marketing Strategies and the Future of ETFs

This chapter explores effective marketing strategies for fund issuers aiming at niche audiences, particularly through high-profile platforms like CNBC and Bloomberg. It also considers innovative outreach methods to younger demographics and discusses the evolving landscape of ETFs, including recent trends in cryptocurrency investments.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app