The Unbunding of Google

In the last decade or so product searches have moved almost entirely from Google's around and said. as soon as you know what you want you go to Amazon. The problem of course says then you basically use Google image search for showroom and then you get your Amazon anyway. So a a generative machine learning angle to this might be but also might produce different kinds of answers that point in different directions. That's fully again like another rabbit hole to get down at different time.