4min chapter

The New Music Business with Ari Herstand cover image

How to Pitch Your Music for Sync

The New Music Business with Ari Herstand

CHAPTER

The Importance of Relationship Building

"It might be the best song ever written. But if it doesn't fit the scene, it's not going to get used," she says. "The big ask is how many songs are going to start out happy and then sad and the lyrics?" She adds: "There's no way to guarantee any particular artists for any particular placement"

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