Electioncast: Sunak’s Response to Racial Slur
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Impact of Unofficial Influencers on Political Campaigns
This chapter explores the rise of unofficial social media influencers who are shaping political conversations online, particularly among young voters. It delves into the unexpected attention and consequences faced by individuals who post political content online, discussing the influence of organic content on platforms like TikTok and Instagram Reels. The chapter also addresses the challenges of misinformation, lack of regulation, and the responsibility of social media platforms in providing reliable information during election campaigns.
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