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18min chapter
Stop Overpaying For Your Marketing l Brand New Podcast
The GaryVee Audio Experience
Evolution of Social Media Marketing and Brand Building
The chapter explores the historical and current landscape of social media marketing, detailing its evolution from early organic reach potential to the present emphasis on platforms like TikTok. It discusses the advantages of social media advertising in capturing consumer attention, highlighting its cost-effectiveness, creative flexibility, and targeted messaging capabilities for various consumer segments. Additionally, the conversation emphasizes the importance of adapting marketing strategies to utilize under priced attention on different social media platforms and addresses the challenges faced by decision makers in justifying marketing efforts through reporting metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode