When i moved to chicago, this is in 19 85, i had been inspired by the civil rights movement and john lewis. I was inspired by the notion of big movements as the most reliable means to bring about significant social change. This is right smack dab in the middle of the regan era. America's back. And so there was a lot of scepticism at tha point about social movements in terms of pure product market fit. But it might seem simple, but learning a lesson is something every aunchpiter needs to do. You can't identify a launch window if you haven't even identified your mission. But list to your customers, or in this case, your

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