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Getting inside your ideal customer's limited consideration set with Peep Laja
How to Win podcast with Peep Laja
Marketing R&D - Pattern Interrupt
To stand out, you need to do pattern interrupt. You need to invent and create new marketing playbooks. Telling a better story in an existing market is my favorite example of Drift's chatbots. We were looking at the adoption rates globally for messaging as a category. And we saw like wow, we had gone past the tipping point where people were choosing their primary communication method over phone calls or emails because they didn't know about it.
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