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Saying No With Confidence – The Customer-Centric Way by TIER Mobility VP of Product & Growth

The Product Podcast

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Strategic Alignment

We picked this because it's a unique need to my strategic customer. The non-strategic segment may not have, this need may not appeal to them. So we know that we are at least 5x times better than our competition in these two areas. And that is my product positioning, right? Next, it comes with, we need to align. Ahh, strategic alignment. I feel you. Don't keep adding values periodically here and there, it doesn't make sense,. Add 5x value in very focused areas where you will be able to compete. That is competitive advantage.

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