
S22E1 - Account-based marketing
unbillable hours - a podcast about better professional services marketing
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The Importance of Relationship Building in Blogging
A consultancy told me they had been blogging for three years and this is the record nothing ever came of it which might be a little bit of a function of their tracking stuff also because that was but the general feeling was it's not doing anything. installing something like an albacross that allows you to see which companies are on your blog could then allow them to use this blog as a way of prioritizing it one account over another. That's mission layer yeah which I think some of what you're describing is right there is a process behind it.
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