The Power of Livestreaming

You're not allowed to have phones at the Masters. And it just made sure that everyone's present in a way, right? So you could calculate an event potentially. One of the ideas we have is like we're with our partner, one tree planted,. They work with coal play and young blood and they do all these sort of concerts around the world. If we can get a hashtag sort of that's going around the world and we've calculated how many people have used that hashtag and how much carbon's emitted as well as the festival or the performance. That's a cool little thing. It's little things that just get that awareness out there and get people talking.