3min chapter

Pro Politics with Zac McCrary cover image

From 2% to 52%: How Chicago Mayor-Elect Johnson Won...with Brandon Davis, Lead Media Strategist & Partner, Technicolor Political

Pro Politics with Zac McCrary

CHAPTER

How Technicolor Media Adapted to the New Media Landscape

After the 2016 race, I was convinced that the media landscape had shifted dramatically underneath us. We needed to think about how our work transcended the notion of simply 30 second ads and more built for the environment to come. So I went into more directly into ad making and content creation,. It's something that I'd done quite a bit of during my time at SEIU and during my time in various campaigns.

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