Finding Peak w/ Ryan Hanley cover image

231. How to Sell the Next Thing with Brent Kelly

Finding Peak w/ Ryan Hanley

00:00

Understanding Psychographics for Successful Sales

Exploring the pivotal role of understanding client mindsets over demographics in sales, particularly in industries like cyber insurance. Highlighting the importance of aligning with client worldviews for successful interactions and testing theories in the market for informed decision-making.

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