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Big Tech earnings breakdown w/TechCrunch's Alex Wilhelm | E1731
This Week in Startups
How to Be a Good Steward of Brands
When you run a publishing brand, a house of brands, like Conde Nast or Yahoo Today with TechCrunch and other assets, I think they still own Engadget. You have to be able to balance what the advertising and corporate folks want to do to destroy brands and compromise them. And there are some people who can take that tension, extracting value from a brand, making it hum, and then not destroying it. There is nothing like a good whiteboarding session. It's a visual collaboration tool that's asynchronous and powerful. Your team can collaborate on planning, researching, brainstorming, designing all the feedback cycles you need to make your product and company a success.
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