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Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)

DTC Podcast

CHAPTER

The Power of Brand Awareness in Driving Conversions

This chapter explores the vital role of brand awareness in enhancing conversion rates, showcasing key metrics that reveal the success of marketing strategies. It highlights the relationship between brand search spikes and strategic advertising placements, underlining how high-profile promotions can yield significant post-purchase insights.

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