10min chapter

In Our Time cover image

Albrecht Dürer

In Our Time

CHAPTER

Albrecht Dürer's Woodcut Marketing Success

They discuss Albrecht Dürer's famous woodcut of a rhinoceros and its marketing success. They describe how Dürer designed the woodcut to give the illusion that the rhinoceros was bursting out of its cage. They also explore the importance of Dürer's German identity during a time of competition between Italians and Germans, highlighting how Dürer's work was influenced by German nationalism and a desire to assert Germany's cultural leadership.

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