MBA2172 How to Sell Anything Even if You Are a Beginner + Free Ride Friday
The $100 MBA Show
00:00
I Don't Like My Current Car
"As human beings, it's easier for us to identify problems or things we don't want versus things we want," he says. "Once he knows what the problems are, he's able to then say, okay, this is what I recommend." 'It immediately increases the value of whatever you're selling because the customer is seeing it in the context of their problems'
Play episode from 06:02
Transcript
