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Nike
Acquired
Nike's 30th Anniversary Relaunch of Colin Kaepernick
Nike executed perfectly on exactly what they were trying to do here. The Kaepernick ad struck such an incredible cord that it entirely changed Nike's media plan in every geography for the rest of the year. This was two years before Black Lives Matter became a really big thing with George Floyd. If this had been done two years later, it would have played out very differently.
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