From Infomercials to Innovations

This chapter recounts a significant licensing deal in the infomercial industry, particularly focusing on OxyClean and the emotional aftermath of the sale. It explores the evolution of marketing strategies over the decades, emphasizing the shift towards social media and online retail, as well as notable successful products like Scrub Daddy and City Kitty. Through personal anecdotes and discussions on modern advertising, the chapter highlights the challenges and successes faced by entrepreneurs in navigating the rapidly changing landscape of television and digital marketing.