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12min chapter
EP 126: Eran Zinman (Co-Founder, monday.com) on The Efficiency Hacks That Drove monday.com to $14B
The Logan Bartlett Show
Innovative Growth Strategies
This chapter explores the unconventional strategies employed by a successful company to drive growth, focusing on performance marketing and effective cash management. It emphasizes the significance of the in-house analytics platform, BigBrain, in optimizing user engagement and fostering a data-driven decision-making culture. By highlighting the transition from manual to automated processes, the chapter showcases how these strategies contributed to sustainable business practices and enhanced productivity.
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