The Best Formats Aren't Overly Exposed and Complicated

Sometimes the format is a very simple shift into saying we're going to make an interview, but during that interview, people eat really hot chicken wings. And I think if we overly elaborate what a format needs to be, then you could miss out on a lot of these things that actually winners. The strength of Axios and the smart gravity was not the actual format. But it was in service of their core differentiator - which was most New York Times story are 318 words of new information and 550 words of called B material.