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Driven to distraction: can we resist the attention economy?

Reasons Revisited

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The Effect of Attention on Hearing

It's quite difficult to measure whether our ability to pay attention would be changing over time, says Polly. Research has been looking at this phenomenon where people can miss big and important changes in the environment if they're focused on another task. We developed an auditory version of that effect to show that you can get the similar effect in hearing. You could see that as a downside of actually remaining focused on a task.

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