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3min chapter
This Year Next Year: What’s going on in Advertising and Media?
Future Proof
The Convergence of Brand Building and Performance Advertising
This chapter explores the interconnected roles of short-term performance advertising and long-term brand building in modern marketing. It highlights the impact of AI on advertising tools, enabling both small and large businesses to elevate their creative strategies and market differentiation.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode