This Year Next Year: What’s going on in Advertising and Media?
Future Proof
The Convergence of Brand Building and Performance Advertising
This chapter explores the interconnected roles of short-term performance advertising and long-term brand building in modern marketing. It highlights the impact of AI on advertising tools, enabling both small and large businesses to elevate their creative strategies and market differentiation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
