Brave UX with Brendan Jarvis 🇺🇦 cover image

Gregg Bernstein - Building a UX Research Practice the Business Values

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

Do You Have Time to Do Research?

When someone in the business says, we have the time to do that, to do that research, what are they really saying? They might thinkt they don't have time because their understanding of research is limited. But i choose to think more positively, that it's not malice. It's just a misunderstanding oror a misaligment of research expectations. And again, it's a teachable moment. This may be why i work as i am, as a consultant, rather than a housei i think diplomacy is te the research super power. Ad that you have to be at work with everybody hundred % the art's a really oo critical skill.

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