Welcome to the Car Dealership Guy Podcast! In this episode, I sit down with Dustin Collins, Vice President at Bill Kay Auto, to explore how an "old-school car dog" thrives with an unlikely mix of tech and EQ, why $500 might be the key to increasing car sales, the traits that define a great service director—and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
Dealer Pay – Designed to increase, productivity and customer retention, Dealer Pay is a "dealer-specific' payments acceptance solution with over 25 years of experience as a trusted payments partner for dealerships across the US. Contact Julie today - julie@dealer-pay.com or 636-442-4901.
Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Learn more @ https://impel.ai/
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Topics:
(00:00:00) - Intro
(00:01:45) - Dustin’s background and career
(00:07:09) - What makes a great Service Director?
(00:09:19) - Where is your focus on the average day?
(00:14:13) - Where are you running into challenges?
(00:16:36) - What has been your net profitability trend?
(00:18:43) - How are you considering inventory acquisition over the next few months?
(00:20:37) - What’s your pricing strategy?
(00:22:41) - How are you sourcing used vehicles?
(00:23:40) - Are you maximizing lease-return sales?
(00:26:31) - How are you incentivizing your team?
(00:29:39) - How are you deploying AI?
(00:34:24) - How are you handling marketing?
(00:43:09) - How do you think about employee retention?
(00:51:04) - What’s exciting to you these days?
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