
What is the future of eCom? on DTC Hotline Episode 1
Ecommerce Playbook: Numbers, Struggles & Growth
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Exploring Customer Retention and Advertising Strategies in E-commerce
This chapter explores customer lifetime value and average order value, highlighting effective product pairings that enhance customer retention. The discussion also covers advertising strategies, focusing on the balance between launching new campaigns and optimizing existing ones for better ad performance.
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