Do You Have a 12 Pay in the Back Pocket?

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Emma says she loves thinking about the big picture, where i want to take her business in the next year. But with every business, there are parts of running my business that i don't love as much,. Those tasks that you push off until the last possible moment? Well, that's why i love hub spot, c r m, or customer relationship management platform.

When you make a BIG mistake, pull up your bootstraps, get scrappy, and use it as a learning experience

Have you ever made a careless mistake in your business that could have potentially been catastrophic?

I know I have. In fact, back in my Tony Robbins days I accidentally canceled a Masterclass the night before it was supposed to start. I was absolutely mortified, angry at myself, and had no idea how to recover from it.

But here’s the thing that I couldn’t see at the time: Making big mistakes, like the one I made years ago, are bound to happen -- no matter how careful and cautious you think you’re being. You’ve just gotta pull yourself up by the bootstraps, get a little scrappy, and use the experience as a learning opportunity.

That’s what my guest on this episode (and DCA student!), Isobel Anderson, did when she deleted her entire email list three months before her launch.

Some business owners would absolutely crumble if this happened to them, but Isobel did the exact opposite.

Instead of getting down on herself and giving up, she flexed her entrepreneurial mindset muscles by asking, “How can this be good?” -- and guess what? She went on to rebuild her email list to twice its original size.

Yes, you read that right.

In this episode, Isobel shares her story of how she used the experience of deleting her email list to better herself as an entrepreneur, plus exactly what she did to double the size of her list. She also shares:

Her experience with adding tiers to a launch -- the good, the bad and the ugly
How adding Live coaching to her latest launch proved to be incredibly lucrative
What she plans to do next in order to take her business to the next level

This is a great listen for anyone, regardless of where you are in your business -- and I know you’ll find Isobel as inspiring as I do.

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