The Unholy Alliance With the EWG and Beauty Counter

When Avon spent $6 million a year in researching and we came up with our own molecules, which were our own, which we patented so that we could have specific claims. The FDA cracked down and said, well, even though you have $6 million worth of research, we're not going to let you make that claim. So I feel like today, the next step was what this unholy alliance started to do: Well, we're the only clean brand. And then people don't know what really is clean anymore or what's non-toxic for what makes sense.